U.S. Latinos are the largest minority group in the country. They make up 18.7% of the total U.S. population.

However, this community is the least represented in mainstream media (-70%).

Media giants can no longer afford to ignore nearly 20% of the population. Latinos represent 24% of all moviegoers and subscriptions to digital platforms.

U.S. Latinos are the new mainstream consumers of media, both online streaming and at the box office.

Companies lose money when Latinos are not present in their content

Moreover, the Latino audience feels invisible and neglected, making the content less attractive for them.

U.S. Latinos produce the 7th largest GDP in the world. Even larger than France, Italy, and Brazil.

Most Latinos in the U.S. speak English and consume content in the English language.

The U.S. Latino audience is indispensable for any media company’s growth.

U.S. Latinos consume more than 20% of the content in this country.

Today, U.S. Latinos are driving the economic growth.

According to the 2020 U.S. Census, Latinos are young and they account for 31% of all Gen Alpha in this country.

Over the next 10 years they will only be adding to the U.S. economy by entering the workforce.

U.S. Latino content, story telling, and entertainers are a huge global success.

Films such as Encanto, Coco, and Roma have been some of the most profitable projects in recent years.

Including Latinos in media content is GOOD BUSINESS.

Latinos’ invisibility is BAD BUSINESS.

Warner Bros. Discovery needs to go from almost zero to market proportionate representation of U.S. Latinos.

18
Percent of U.S. Population
2.7
Trillion GDP
24
Percent of all moviegoers

CALL TO ACTION

1. Share

Share information and data to help amplify our message

2. Use

Use the power of your wallet to buy tickets, watch and support shows/films that have Latino representation beyond stereotypes.

3. Call

 Call the following numbers to let them know you want U.S. Latino representation in mainstream media:
Discovery Headquarters - (240) 662-0000
WarnerMedia Headquarters - (212) 484-8000
AT&T Headquarters - (210) 821-4105

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5. Create

Create and share social media content using these hashtags:
#MergeResponsibly, #MoreLatinosinMedia, #MoreLatinoRepresentation, #DiversityIncludesLatinx
#LatinxInclusionMatters, #BeingInvisibleIsNotOkay, #LatinosDontSettleforLittle, #LatinxInclusionNow

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